As you may already know, I'm a big fan of mobile marketing because of the tremendous growth occurring over the next 5-7 years. With this dominance mobile devices are about to get hit with a Malware explosion of sorts. No matter what mobile device you use, you will start encountering virus & malware as you surf and open attachments. This includes all iPhone & iPad users. read more on Mobile Malware at http://www.patrickwagner.com/2012/01/mobile-malware-epidemic-is-coming/
15 Tips to Becoming an Authority in your Industry. If given the choice between two business a user will always buy from the one perceived as an Authority. This is usually done by creating looks of different type of content on an indepth niche. Check out the full blog at
http://www.patrickwagner.com/2012/01/learn-how-to-establish-yourself-as-an-authority-in-your-industry/
Google conducted a study of cell phone users in the US, the UK, France, Germany and Japan and found that globally, smartphones are on the rise. Not a big surprise to anyone in the mobile marketing industry.
The UK had the highest concentration with 45%, up 15% from the first half of 2011.
The US is looking at 38% and Japan is the lowest with only 17%.
While the grandfather of Smartphones, Japan has the highest percentage of daily internet usage on the smartphone.
Germany has seen the largest increase in the mobile web usage from the start of year as compared to results at the end of the year.
If this doesn't excite you about the Mobile Marketing, you need to check your pulse.
original blog at http://www.patrickwagner.com/2012/01/internet-usage-on-smartphones-continues-to-grow-rapidly/
The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search... more at http://bit.ly/z4hxTR
